In order to develop a logo/website/corporate identity that truly embodies the direction and values of an organization, it seems necessary to first think about the core idea of your business. To do this, I ask you to hone everything that is your company into a single relational experience or vision. 

The development of a brand identity is simply imperative. It's not just about creating a logo, it's about developing your entire identity by first envisioning how you want to be perceived and then going about making that vision a reality.

The need for an online presence is a must. Because of the prevalence of mobile devices, rating/review sites, social networking and other online information & communication tools, you absolutely have to be online.